J&J Snack Foods has announced the debut of a new artisanal soft pretzel retail product line: Brauhaus Pretzel. The producer reports consumers can expect to see Brauhaus soft pretzels in the freezer aisle at select Price Chopper and Meijer stores this fall, with the items rolling out to additional retailers in 2025.
According to the company, Brauhaus Pretzels are authentic, Bavarian style, sourdough soft pretzels hand-crafted with simple, premium ingredients and no artificial colors or flavors. The items are designed to offer a light and fluffy interior and crunchy exterior. J&J Snack Foods recommends pairing the pretzels with a bold beer or serving them as an appetizer while entertaining.