It’s not enough for a package to look good. More consumer demand for sustainability, convenience and innovative design makes it increasingly challenging for brands to connect with consumers at point of purchase. Pack Expo International 2012 show’s Brand Zone will help, housing various glass, metal, paper and plastic packaging developments.
PACK EXPO International 2012—Oct. 28-31 at McCormick Place in Chicago—will feature The Brand Zone, an area dedicated to the latest material and container innovations.