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Home » Innova Market Insights

Articles Tagged with ''Innova Market Insights''

Innova Market Insights

‘Mindful Choices’ a key driver in 2018 for consumers

Innova Market Insights’ research says 7 in 10 U.S. and U.K. consumers want to know, understand ingredient lists.
Bernie Pacyniak
November 15, 2017
The following survey statistics of U.S. and U.K. consumers support the prediction: 4 in 10 increased their consumption of “healthy foods”; 7 in 10 want to know and understand the ingredient list; 1 in 5 in the United States are most influenced by “real” ingredients; and ethical claims on packaging are top of mind. 

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Flavor trends: Tastebud testing spurs innovation

Natural, exotic and indulgent flavors lead the charge in popularity.
Abigail Watt
March 11, 2015
As far as flavors go, it’s all about hitting it off with consumers.
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Cargill: This year’s top 10 trends for cocoa and chocolate

Unconventional flavor combinations, ingredient transparency key trends for 2014.
Valerie King
January 29, 2014

The world of food is constantly changing and consumer preferences are promoting a high rate of innovation, Cargill finds.


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Confectionery creates clean-label options

November 30, 2012

Health is usually not a driver in confectionery purchases and consumption, but the growing interest in ‘natural’ as a whole has made an impression in this market and is pushing a move by processors to adopt clean-labeling in the industry.


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Natural Food Flavors and Colorants, 2nd Edition

Natural Food Flavors and Colorants, 2nd Edition

Although many foods are appealing, and even perceived as natural, in spite of containing synthetic additives, consumer increasingly prefer food products which are fully natural.

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