The publicly-traded grocery-brand conglomerate is buying Pirate Brands, maker of Pirate’s Booty white-cheddar-cheese rice and corn puffs, for $195 million.
B&G Foods has entered into an agreement to acquire Robert’s American Gourmet Food, LLC, which does business as Pirate Brands, from VMG Partners, Driven Capital Management, founder Robert Ehrlich and certain other entities and individuals for approximately $195 million in cash.
The manufacturer of all-natural snacks has introduced a limited edition, 12-pack of half-ounce Pirate’s Booty, themed to the Disney Junior preschool series Jake and the Never Land Pirates.