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Home » social media

Articles Tagged with ''social media''

Jolly Rancher Fruit Gang

How ‘sucking’ helped Jolly Rancher's sales surge

Advertising campaign delivers double-digit sales gain, wins Hershey Effie Award.
Alyse Thompson
Alyse Thompson-Richards
September 20, 2017
It’s safe to say that nobody wants to “suck” at what they do. Generally, having that verb assigned to your work or operation means change is in order. But Jolly Rancher, a Hershey brand that was experiencing a period of sales decline, decided to put the term — and both its meanings — to good use.

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Fisher Nuts

Fisher nuts celebrates 5-year partnership with Chef Alex Guarnaschelli

March 1, 2017

To celebrate their 5-year partnership, in early 2017 Fisher nuts and Food Network Chef Alex Guarnaschelli announced the launch of a new social campaign.


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#AskChocovision will let Millennials engage with industry leaders via Twitter.

CHOCOVISION invites Millennials to Twitter chat with industry leaders

Event will act as a preview for the conference held in Davos, Switzerland in June.
Abigail Watt
June 1, 2016
Social media and Millennials have been almost synonymous for years now. This year, CHOCOVISION is making a strong push to include both in its festivities.
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Report: Oreo, M&M’S among most talked about chocolate, candy bars online

NetBase releases 2015 Brand Passion Report on chocolate and candy bars.
Abigail Watt
September 16, 2015
The reports are in. And it turns out people love talking about Oreo and M&M’S— at least online.
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Snickers releases Super Bowl spot early after 2.5 million fan engagements

Fans win Super Bowl commercial challenge on social media.
Abigail Watt
February 3, 2015
This year, Snickers released its Super Bowl commercial early for the first time ever thanks to a swell in requests from fans on social media.
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Top 10 Things I'm Thankful For

November 4, 2011
Executive Editor Marina Mayer sounds off on 10 things she’s thankful for in the snack and bakery market.

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August 20, 2025

Breaking the Mold: Fresh Perspectives on Modern Bakery Packaging Solutions

On-Demand Join us for a practical look at how bakeries can modernize packaging lines and better align with emerging retail and environmental demands. Key takeaways:

January 1, 2030

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Products

Natural Food Flavors and Colorants, 2nd Edition

Natural Food Flavors and Colorants, 2nd Edition

Although many foods are appealing, and even perceived as natural, in spite of containing synthetic additives, consumer increasingly prefer food products which are fully natural.

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