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Home » Authors » Jenni Spinner
Jenni Spinner

Jenni Spinner

Jenni Spinner is the chief editor of Snack Food and Wholesale Bakery with more than 25 years of experience in business-to-business communications. She has written extensively about food production, safety and packaging; pharmaceutical drug development; concrete and masonry construction; and more. She holds a Bachelor’s in Communications from the University of Illinois. Jenni can be reached at spinnerj@bnpmedia.com.

Articles

ARTICLES

Melissa Joan Hart chats on phone with Pop Secret popcorn

Fun Friday: Doughboy supersizes, HI-CHEW throws a party, Land O’Lakes releases LTO shoes that give back

Former teen TV star Melissa Joan Hart pops in to hear your delicious secrets.
Jenni Spinner, Chief Editor, Snack Food & Wholesale Bakery
Jenni Spinner
September 19, 2025

Fans of the spooky show Stranger Things will want to check out the tie-ins in this edition of our weekly Fun Friday roundup.



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lesser evil snacks

2025 Snack Producer of the Year: LesserEvil

Since the CEO purchased LesserEvil, the BFY brand has grown leaps and bounds, innovated in numerous ways, and joined an international food giant.
Jenni Spinner, Chief Editor, Snack Food & Wholesale Bakery
Jenni Spinner
September 19, 2025

Better-for-you bites are growing more rapidly than their conventional counterparts, according to Snack Food & Wholesale Bakery’s State of the Industry: Snacks coverage. 


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Guittard powder

Consumers crave chocolate treats with health benefits

Bakery and snack producers must balance taste, health, and other factors.
Jenni Spinner, Chief Editor, Snack Food & Wholesale Bakery
Jenni Spinner
September 18, 2025

Sweet treats containing cocoa continue to attract shoppers, but people also want BFY attributes and other qualities in their purchases.


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a tablet, likely an iPad, in a case with a keyboard attached

Industry collaboration creates sweet music

Great things can happen when bakers and snack makers work together in harmony.
Jenni Spinner, Chief Editor, Snack Food & Wholesale Bakery
Jenni Spinner
September 18, 2025

Smart food professionals know that partnering with peers leads to delicious results.


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Patrick Schwarzenegger and Maria Shriver holding Mosh bars

Mosh makes mindful BFY snacks

A leader from the brand discusses its innovations and personal origin story.
Jenni Spinner, Chief Editor, Snack Food & Wholesale Bakery
Jenni Spinner
September 12, 2025

Founded by Patrick Schwarzenegger and mother Maria Shriver, the company’s products offer brain-boosting benefits after a family history with cognitive decline.


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IBIE 2025 opening

IBIE 2025 to unite 20,000+ baking pros in Las Vegas

The International Baking Industry Expo’s latest edition will gather professionals for education, innovation, and celebration.
Jenni Spinner, Chief Editor, Snack Food & Wholesale Bakery
Jenni Spinner
September 12, 2025

The Western Hemisphere’s largest bakery event gives industry pros a chance to network, learn, and show off their skills.


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Daschsund dressed up like a pig in a blanket appetizer

Fun Friday: Ring Pop hits the runway, Bazooka gets sporty, PEZ gives workouts a tasty boost

Bob's Red Mill looks to bring people together via delicious baked goods.
Jenni Spinner, Chief Editor, Snack Food & Wholesale Bakery
Jenni Spinner
September 12, 2025

If you've been looking for a costume to dress your wiener dog in this Halloween, you will definitely want to open this week's roundup.


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Chrissy Teigen in nice kitchen eating, with baking mixes

Cravings by Chrissy bakes up treats with star power

The line of products from Chrissy Teigen has added items and grown its retail reach.
Jenni Spinner, Chief Editor, Snack Food & Wholesale Bakery
Jenni Spinner
September 9, 2025

Available through e-commerce retailer Thrive Market, the line of bake mixes reflects the taste and cooking talents of the TV personality.


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Two bags of SkinnyPop popcorn, old and redesigned

Designing effective snack packaging is an art: PV&COHO

The leader of the firm talks about going beyond the surface to ensure success.
Jenni Spinner, Chief Editor, Snack Food & Wholesale Bakery
Jenni Spinner
September 8, 2025

An effective pack is more than just looks; it needs to draw consumer attention, represent the brand, and communicate the product benefits.


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Plate of baked goods adorned with boba balls

Kültee Kaviar boba aims to help foods pop with consumers

The ingredient, made by Zentis, is all natural and made in the U.S.
Jenni Spinner, Chief Editor, Snack Food & Wholesale Bakery
Jenni Spinner
September 5, 2025

The popping pearls, hot with younger consumers, are making their way into baked goods and snacks.


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View All Articles by Jenni Spinner
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Events

August 20, 2025

Breaking the Mold: Fresh Perspectives on Modern Bakery Packaging Solutions

On-Demand Join us for a practical look at how bakeries can modernize packaging lines and better align with emerging retail and environmental demands. Key takeaways:

January 1, 2030

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Products

Natural Food Flavors and Colorants, 2nd Edition

Natural Food Flavors and Colorants, 2nd Edition

Although many foods are appealing, and even perceived as natural, in spite of containing synthetic additives, consumer increasingly prefer food products which are fully natural.

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