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Articles by Will Cowling

Consumers continue to seek products with natural ingredients

FMCG research reveals nearly half of consumers say “natural” confectionery is important.

Will Cowling

January 22, 2020

Consumers are actively looking for more natural products and ingredients, but what does naturalness mean to them?

Research finds chocolate a top snacking option for U.S. consumers

U.S. consumers also snack to relieve hunger from skipped meals.

Will Cowling

November 4, 2019

FMCG Gurus reports in new research that 88 percent of consumers in the U.S. say they snack, largely due to skipping meals throughout the day.

Are consumers really choosing natural claims over price and taste?

FMCG says consumers are paying more attention to natural claims when snacking in Germany, however are price and taste still more important?

Will Cowling

August 27, 2019

FMCG Gurus research shows that consumers are moving toward paying attention to flavor and natural formulation above the price of a snack when looking to treat and reward themselves.

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Articles by Will Cowling

Consumers continue to seek products with natural ingredients

Research finds chocolate a top snacking option for U.S. consumers

Are consumers really choosing natural claims over price and taste?

Snack on the latest trends, news, and developments!

Stay in the know with Snack Food & Wholesale Bakery, the premier source of information for snack, bakery, and confectionery professionals.