Newmaster has 30-plus years of experience in CPG branding and package design. From 1998 to 2016, he led creative and won awards for The Hershey Company, Pfizer, Stoner Car Care and Zippo. He has helped launch new products across multiple categories, including fresh produce, frozen food, confectionery, household cleaning and nutritional supplements. In 2017, Newmaster started FORCEpkg to take branding, design and innovation to the next level, and he has become a leading voice in the branding and packaging industry, writing for top trade and mainstream business publications.