This website requires certain cookies to work and uses other cookies to help you have the best experience. By visiting this website, certain cookies have already been set, which you may delete and block. By closing this message or continuing to use our site, you agree to the use of cookies. Visit our updated privacy and cookie policy to learn more.
This Website Uses Cookies
By closing this message or continuing to use our site, you agree to our cookie policy. Learn More
This website requires certain cookies to work and uses other cookies to help you have the best experience. By visiting this website, certain cookies have already been set, which you may delete and block. By closing this message or continuing to use our site, you agree to the use of cookies. Visit our updated privacy and cookie policy to learn more.
Snack and Bakery logo
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Snack and Bakery logo
  • eMAGAZINE
    • eMagazine
    • Archive Issues
    • Advertise
    • Contact
    • Subscribe
  • EXCLUSIVES
    • EQUIPMENT
    • State of the Industry
      • State of the Industry: Snacks
      • State of the Industry: Bakery
    • Tortilla Trends
    • Bakery of the Year
    • Snack Producer of the Year
    • Top 50 Snack & Bakery Companies
      • Submit Your Company
  • SNACK PRODUCTS
    • New Products
    • Chips
    • Crackers
    • Frozen Snacks/Appetizers
    • Nuts & Trail Mixes
    • Popcorn
    • Pretzels
    • Puffs/Extruded Snacks
    • Tortilla Chips
    • Other Snacks
  • BAKERY PRODUCTS
    • New Products
    • Bars
    • Breads
    • Breakfast Products
    • Cookies
    • Desserts
    • Pizza
    • Muffins
    • Snack Cakes
    • Sweet Goods
    • Tortillas
  • INGREDIENTS
    • New Ingredients
    • Chocolate
    • Dairy
    • Extruded
    • Flavors & Colors
    • Fruit
    • Functional
    • Grains
    • Inclusions
    • Nutritional
    • Nuts & Seeds
    • Sweeteners
  • TRENDS
    • Artisan Baking
    • Better-For-You
    • Cannabis Edibles
    • Clean Label
    • Flavor Trends
    • Food Safety
    • Gluten-free
    • Keto
    • Plant Efficiency
    • Sustainability
  • MORE
    • Blogs
    • Case Studies & Advertorials
    • Classifieds
    • eBooks
    • eNewsletter
    • Events
      • KETTLE AWARDS
    • Ingrained Insights Podcast
    • Interactive Product Spotlights
    • SFWB Store
    • Slideshows
    • Submit New Products
    • Videos
    • Webinars
  • DIRECTORIES
    • SFWB BUYER'S GUIDE
    • CANDY BUYER'S GUIDE
    • Get Listed!
    • Take a Tour
  • CANDY
Home » Authors » Tom Newmaster

Tom Newmaster

Newmaster has 30-plus years of experience in CPG branding and package design. From 1998 to 2016, he led creative and won awards for The Hershey Company, Pfizer, Stoner Car Care and Zippo. He has helped launch new products across multiple categories, including fresh produce, frozen food, confectionery, household cleaning and nutritional supplements. In 2017, Newmaster started FORCEpkg to take branding, design and innovation to the next level, and he has become a leading voice in the branding and packaging industry, writing for top trade and mainstream business publications.

Articles

ARTICLES

Surge in snacking replaces breakfast, lunch, and dinner

Surge in snacking replaces breakfast, lunch, and dinner

Consumers, especially younger ones, are increasingly replacing meals with munchies.
Tom Newmaster
June 2, 2023

Consumers, especially younger ones, are increasingly replacing meals with munchies.


Read More
I Love Lucy_web.jpg

An inside look at what’s driving candy innovation

FORCEpkg’s Tom Newmaster examines strategies of popular brands.
Tom Newmaster
November 9, 2022

FORCEpkg's Tom Newmaster takes a look at the confectionery industry's change agents and how they’re igniting innovation.


Read More
FORCEpkg logo

Cannabis industry bolsters job market for packaging design

99 Designs reports nearly 60 percent increase in cannabis-related design jobs since 2015.
Tom Newmaster
March 23, 2020

Package design and branding professionals are sure to be in demand as the cannabis industry continues to grow.


Read More
Subscribe For Free!
  • eMagazine Subscription
  • eNewsletter
  • Online Registration
  • Subscription Customer Service
  • Manage My Preferences

More Videos

Popular Stories

Trolli parachutes into world of PUBG: BATTLEGROUNDS with limited-edition packaging

Trolli parachutes into world of PUBG: BATTLEGROUNDS with limited-edition packaging

cocoa generic

Cocoa price surge: what it means for chocolate lovers

Rocky Mountain Chocolate Factory logo

VIDEO: Rocky Mountain Chocolate Factory on its rebranding

Events

October 17, 2023

Better-For-You Snacks Using Plant-Based Colors

Learn how to expertly use natural colors in better-for-you snacks to gain an edge in a competitive marketplace. In this action-packed 30-minute webinar, Exberry® by GNT will offer practical tips and useful technical considerations for today’s most on-trend plant-based colors for snacks and bakery.

October 18, 2023

Gummy Category Innovations

This webinar, led by a gummies formulation expert, will look at how key product dynamics like flavor, texture, shape, and more are coming into play through innovative new product releases.

View All Submit An Event

Products

Advances in Science & Engineering of Rice

Advances in Science & Engineering of Rice

See More Products

Get our new eMagazine delivered to your inbox every month.

Stay in the know on the latest snack and bakery industry trends.

SUBSCRIBE TODAY!
  • More
    • Associations
    • Columns
    • Custom Content & Marketing Solutions
    • Digital Literature
    • Food & Beverage Brands
    • Interactive Product Spotlights
    • Market Research
    • SFWB Store
    • Want More?
    • Subscribe
    • Survey And Sample
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY
    • UPDATE MY PREFERENCES

Copyright ©2023. All Rights Reserved BNP Media.

Design, CMS, Hosting & Web Development :: ePublishing