Snack and Bakery logo
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Snack and Bakery logo
  • SNACK PRODUCTS
    • New Products
    • Chips
    • Crackers
    • Frozen Snacks/Appetizers
    • Nuts & Trail Mixes
    • Popcorn
    • Pretzels
    • Puffs/Extruded Snacks
    • Tortilla Chips
    • Other Snacks
  • BAKERY PRODUCTS
    • New Products
    • Bars
    • Breads
    • Breakfast Products
    • Cookies
    • Desserts
    • Pizza
    • Muffins
    • Snack Cakes
    • Sweet Goods
    • Tortillas
  • INGREDIENTS
    • New Ingredients
    • Chocolate
    • Dairy
    • Extruded
    • Flavors & Colors
    • Fruit
    • Functional
    • Grains
    • Inclusions
    • Nutritional
    • Nuts & Seeds
    • Sweeteners
  • EXCLUSIVES
    • EQUIPMENT
      • New Equipment
      • New Technology
      • Belts & Conveyors
      • Depositors, Dividers & Rounders
      • Extruders
      • Fryers
      • Laminators & Sheeters
      • Mixers
      • Inspection & Detection
      • Ovens & Proofers
      • Packaging
      • Slicing, Cutting & Portioning
    • State of the Industry
      • State of the Industry: Snacks
      • State of the Industry: Bakery
    • Bakery of the Year
    • Snack Producer of the Year
    • Top 50 Snack & Bakery Companies
      • Submit Your Company
  • TRENDS
    • Artisan Baking
    • Better-For-You
    • Cannabis Edibles
    • Clean Label
    • Flavor Trends
    • Food Safety
    • Gluten-free
    • Keto
    • Plant Efficiency
    • Sustainability
  • MORE
    • Blogs
    • Case Studies & Advertorials
    • Classifieds
    • Newsletter
    • Ingrained Insights Podcast
    • SFWB Store
    • Image Galleries
    • Submit New Products
    • Videos
    • Webinars
  • DIRECTORIES
    • SFWB BUYER'S GUIDE
    • CANDY BUYER'S GUIDE
    • Get Listed!
    • Take a Tour
  • CANDY
  • SIGN UP!
    • eMagazine
    • Archive Issues
    • Advertise
    • Contact
    • SIGN UP!

You must be 21 or older to enter this candy store

By Crystal Lindell
February 15, 2012
More and more research suggests obesity is a legitimate addiction. Does that mean candy should be taxed and controlled?



By Crystal Lindell
Associate Editor

Some people want you to think it won’t be long before candy bars come with graphic warning labels. The envision a future where all those extra IDs at the annual Sweets and Snacks Show aren’t because people didn’t want to pay for registration; but rather an attempt to participate in underage ‘sugaring.’

Evidence 1: A recent briefing by the Society for Neuroscience links a variety of research suggesting obesity might have more to do with addiction than will power.

The over-the-top first paragraph asks, “Could candy be addictive, like cocaine or nicotine?”

It goes on to say, “Scientists are finding high-fat, high sugar foods can trigger lasting brain changes that might make it difficult to resist overeating.”

The authors cite research that suggests being overweight causes a decreased effect of the hormone leptin (which controls appetite) and by extension changes the brain’s dopamine neurons (which play a key role in the brain’s reward system) thus creating an addiction-like reaction to food.
“Produced in the body’s fat cells, leptin lets the brain know when there is enough energy stored in those cells. It tells the brain when you can stop eating, at least for a while,” the briefing reads. “Some evidence suggests the brains of obese individuals are less sensitive to the hormone.”

It goes on to say that another study shows that resulting “brain changes can be passed on from pregnant mice to their offspring, making the mice pups more vulnerable to both obesity and addictive-like behaviors in adulthood.”

Evidence 2: Researchers from the University of California, San Francisco recently published an opinion piece, “The Toxic Truth About Sugar,” asking that sugar be taxed and controlled.

The authors claim, “There is nothing empty about these calories. A growing body of scientific evidence is showing that fructose can trigger processes that lead to liver toxicity and a host of other chronic diseases. A little is not a problem, but a lot kills - slowly.”

First, my selfish reaction: If promoting candy to the masses is equivalent to promoting cigarettes, alcohol or even cocaine then we should all be making so much more money. Seriously. Don’t people in those industries receive large compensations for selling their souls and the health of consumers? I want in on that.

Now, my humble reaction: As someone who has struggled with weight since the third grade, I find this new line of thinking about obesity fascinating. I’m 5’3” and over the years I’ve weighed as much as 210 lbs. and as little as 141 lbs. Now, somewhere in between, I constantly feel at war with food.

While I don’t for one second believe my current job makes this war any easier, I also know that a majority of my “problem” calories come from fast food and soda pop rather than chocolate - even taking into account the piles of samples I receive each week.

In addition to that, I am firmly against any food being “taxed and controlled” as a result of my personal weight issues - even if those issues are caused by a genuine addiction.

One need not look any further than American prohibition to discover what happens when vices are completely banned. And taking that one step further, anyone who’s ever been 21 years and one day old knows that as soon as beer is legal, it loses 75% of its luster. I doubt any of the “food Nazis” would want to make sugar even more alluring to kids, and seeing as how confectionery companies vehemently oppose such regulations, I see the whole concept as a lose-lose.

Rather, I’d like to see a societal change that emphasizes compassion for those struggling with their weight, and a medical community that puts more thought into obesity treatment than “exercise more, eat less.”

Then, instead of calling for solutions that serve only to get everyone all hot and bothered (see: tax, control, sugar), maybe we could find solutions that actually, you know, solve the problem (see: health care coverage for dieticians, weight-lose medications, comprehensive nutrition/cooking educational programs, etc.).
 
I continue to believe candy is fundamentally a good thing that brings joy to the world and should be enjoyed in moderation. But I also believe that if we apply a more layered and comprehensive approach to obesity, everyone could end up happy and healthy.
 

A sweet, anyone?

Share This Story

Crystal lindell sept 2020 002 author
Crystal Lindell, Former editor-in-chief of Candy Industry Magazine. While here she has worked on Candy Industry Magazine, Food Engineering Magazine and Food Safety Strategies. She holds a master’s degree in public affairs reporting from the University of Illinois – Springfield and a bachelor’s degree in political science from Western Illinois University. And her favorite breakfast is a cup of espresso and Twix bar.
Manage My Account
  • eMagazine Subscription
  • Manage My Preferences
  • Newsletter
  • Online Registration
  • Subscription Customer Service

More Videos

Popular Stories

Cartoon of two men driving a pink convertible car

Crumbl founders step down from company leadership

Hand holding tongs with Opopop popcorn bag over grill

Opopop aims to heat up microwave popcorn category

Sweets & Snacks Expo wins big in Las Vegas

Sweets & Snacks Expo concludes its first year in Vegas

Speaking Gen Y/Z/Alpha's Language Webinar

Events

August 20, 2025

Breaking the Mold: Fresh Perspectives on Modern Bakery Packaging Solutions

On-Demand Join us for a practical look at how bakeries can modernize packaging lines and better align with emerging retail and environmental demands. Key takeaways:

January 1, 2030

Webinar Sponsorship Information

For webinar sponsorship information, visit www.bnpevents.com/webinars or email webinars@bnpmedia.com.

View All Submit An Event

Products

Natural Food Flavors and Colorants, 2nd Edition

Natural Food Flavors and Colorants, 2nd Edition

Although many foods are appealing, and even perceived as natural, in spite of containing synthetic additives, consumer increasingly prefer food products which are fully natural.

See More Products

global top 100

×

Snack on the latest trends, news, and developments!

Stay in the know with Snack Food & Wholesale Bakery, the premier source of information for snack, bakery, and confectionery professionals.

JOIN TODAY!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • Newsletter
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2026. All Rights Reserved BNP Media, Inc. and BNP Media II, LLC.

Design, CMS, Hosting & Web Development :: ePublishing