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Reese’s brand partners with Neil Patrick Harris for interactive Halloween experience

Voters will choose tricks and treats for It’s A LIVE house.

October 7, 2019

Halloween fanatic Neil Patrick Harris will supply the tricks and Reese’s Peanut Butter Cups will provide the treats.

Reese’s freezing Peanut Butter Easter eggs to deliver to fans this summer

Brand taking reservations through April 19.

April 15, 2019

Fans of Reese’s Peanut Butter Easter eggs won’t have to wait until next year to enjoy the seasonal treats after the holiday.

Which candy companies use social media best?

Hint: It’s about so much more than "Likes."

Crystal Lindell

November 7, 2012

It turns out that candy companies really "like" Facebook. Or at least there’s where a majority of them have focused their social media efforts.

State of the Industry 2026: Challenge Accepted

Crumbl kicks off summer with Chocolate Strawberry Cups

Podcast: Nassau Candy talks licorice trends

Podcast: Nassau Candy unwraps licorice trends

Events

August 20, 2025

Breaking the Mold: Fresh Perspectives on Modern Bakery Packaging Solutions

On-Demand Join us for a practical look at how bakeries can modernize packaging lines and better align with emerging retail and environmental demands. Key takeaways:

July 22, 2026

Speaking Gen Y/Z/Alpha’s Language About Bread

Younger consumers, like their Boomer counterparts, are still reaching for bread when shopping. What they want from those purchases, however, looks very different from previous generations. Producers that understand these shifting preferences can better position both existing products and new launches for success.

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Products

Natural Food Flavors and Colorants, 2nd Edition

Although many foods are appealing, and even perceived as natural, in spite of containing synthetic additives, consumer increasingly prefer food products which are fully natural.

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