Lest anyone think that the pandemic pressed "pause" on campaigns for corporate sustainability, think again. If anything, COVID-19 reminded consumers, and the snack and bakery sectors, just how interconnected we are, whether we’re selecting suppliers, expanding production, or packing a protein bar into our gym bags.
Sustainability, being environmentally friendly and not depleting natural resources, has continued to gain ground across nearly every industry as consumers embrace this notion in both their attitudes and actions.
Sustainability—the efforts to be environmentally friendly and good stewards of the earth—is important not just among consumers, but for corporate entities, as well. While many consumers regularly make personal choices that reflect their environmental focus, they expect the companies that they patronize to do the same.
