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State of the Industry 2019: Popcorn delivers on healthy and indulgent options

From indulgence to healthfulness, manufacturers explore both ends of the spectrum.

July 19, 2019

Ready-to-eat (RTE) popcorn continues to find a willing audience at both ends of the dietary spectrum, with both health-forward and indulgent options seeing growth.

State of the Industry 2018: Ready-to-eat popcorn tops other varieties

Pop goes the market, as long as inspiration flows

Melissa Kvidahl Reilly

July 17, 2018

According to new research on snacking motivations from Mintel, consumers are most likely to enjoy popcorn while watching TV or a movie at home (62 percent). But convenience is the name of the game.

State of the Industry 2017: Popcorn offers more choices for consumers

The popcorn category continues to dazzle with flavor innovation and better-for-you options.

Liz Parker Kuhn

July 18, 2017

Within the past few years, choices for popcorn flavors have become more diverse. In 2017, you can choose to eat popcorn straight from the bag, made in the microwave, or even drizzled with chocolate. Consumers can even choose from flavors like honey butter and ranch. For today’s popcorn fans, this category offers more snacking options than ever before.

State of the Industry: Clean-label and flavor innovation drive popcorn sales forward

Clean-label and flavor innovation drive popcorn sales forward: State of the Industry 2016

Ready-to-eat popcorn soars in popularity, while new growth in microwave popcorn comes courtesy of clean-label.

Melissa Kvidahl Reilly

July 11, 2016

According to findings by Rabobank, outlined in its Jan. 2015 report “The Popcorn Blockbuster,” popcorn is experiencing a renaissance. Once considered an unhealthy movie-time junk food, popcorn is now considered among consumers—especially choosy millennials—to be an appealing, healthy snack.

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