Fancypants has launched Chocolate Chip as the first gluten-free flavor. According to the company, chocolate chip is the brand’s number one seller and the most popular cookie flavor across all brands. Additionally, Fancypants conducted market research and found that brands that produce gluten-free cookies all have a chocolate chip cookie flavor, so it predicts that the gluten-free chocolate chip cookie flavor will become one of the top sellers.
Fancypants is Upcycled Certified and is using upcycled okara flour for its gluten-free cookies along with rice flour. Combining these two flours reportedly just the right amount of crispness for a nice and satisfying crunchy bite as okra flour can typically be a bit tougher than rice flour. Fancypants always prioritizes using U.S.-made products when it can, so both the rice and okara flour are from California. These flours are both naturally gluten-free, are non-GMO project verified, and nut free, all requirements for Fancypants to use. In keeping with its emphasis on use of premium, high-quality ingredients, the gluten-free chocolate chip flavor has the same butter, semi-sweet Belgian chocolate chips, sugar, and vanilla flavoring as its original Chocolate Chip cookies.