PMMI partners with the Snack Food Association to launch the Baking and Snack Break lounge, an industry-specific meeting place for the baking and snack industry professionals at Pack Expo 2011.
PMMI announces the newest feature to debut at this fall’s Pack Expo Las Vegas show, Sept. 26-28 at the Las Vegas Convention Center-The Baking and Snack Break lounge. This industry-specific lounge was a joint effort by PMMI, Reston, Va., and the Snack Food Association (SFA), Arlington, Va., which will endorse the lounge. Kliklok-Woodman, Decatur, Ill., will be its first corporate sponsor.
The lounge will house an “Ask the Expert” resource center staffed by the SFA, where attendees can receive guidance from experts in the baking and snack industry on specific packaging- and processing-related challenges.
In addition, a microsite is being created that will include a connected community. The site will focus on baking and snack trends, news and other relevant industry information, making it faster and easier for attendees to schedule appointments, coordinate purchases and build relationships. The microsite will also feature live blogging from experts on the show floor, and will remain active after the show ends, so that manufacturers can remain in touch with exhibitors year-round.
A reception hosted by Pack Expo and the SFA will also be held in the Baking and Snack Break lounge on Sept. 26, to offer an additional opportunity for attendees to network with industry peers during the show.
“The Baking and Snack Break [lounge] will give industry attendees an exclusive area to discuss their unique needs in packaging and processing with industry experts and peers,” says PMMI president and CEO, Charles D. Yuska. “The new industry-specific area is ideal for attendees who are looking to find solutions at Pack Expo, quickly and efficiently. The endorsement by the SFA and the corporate sponsorship from Kliklok-Woodman shows great support from the industry.”
“We are proud to endorse and support PACK EXPO and the baking and snack industry,” says James McCarthy, president and CEO of SFA. “We think this lounge and the customer-centric approach by Pack Expo Las Vegas is a great opportunity for the industry to come together. We look forward to working in partnership with PMMI to help advance the interest of the industry.”