Snack and Bakery logo
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Snack and Bakery logo
  • SNACK PRODUCTS
    • New Products
    • Chips
    • Crackers
    • Frozen Snacks/Appetizers
    • Nuts & Trail Mixes
    • Popcorn
    • Pretzels
    • Puffs/Extruded Snacks
    • Tortilla Chips
    • Other Snacks
  • BAKERY PRODUCTS
    • New Products
    • Bars
    • Breads
    • Breakfast Products
    • Cookies
    • Desserts
    • Pizza
    • Muffins
    • Snack Cakes
    • Sweet Goods
    • Tortillas
  • INGREDIENTS
    • New Ingredients
    • Chocolate
    • Dairy
    • Extruded
    • Flavors & Colors
    • Fruit
    • Functional
    • Grains
    • Inclusions
    • Nutritional
    • Nuts & Seeds
    • Sweeteners
  • EXCLUSIVES
    • EQUIPMENT
      • New Equipment
      • New Technology
      • Belts & Conveyors
      • Depositors, Dividers & Rounders
      • Extruders
      • Fryers
      • Laminators & Sheeters
      • Mixers
      • Inspection & Detection
      • Ovens & Proofers
      • Packaging
      • Slicing, Cutting & Portioning
    • State of the Industry
      • State of the Industry: Snacks
      • State of the Industry: Bakery
    • Bakery of the Year
    • Snack Producer of the Year
    • Top 50 Snack & Bakery Companies
      • Submit Your Company
  • TRENDS
    • Artisan Baking
    • Better-For-You
    • Cannabis Edibles
    • Clean Label
    • Flavor Trends
    • Food Safety
    • Gluten-free
    • Keto
    • Plant Efficiency
    • Sustainability
  • MORE
    • Blogs
    • Case Studies & Advertorials
    • Classifieds
    • Newsletter
    • Ingrained Insights Podcast
    • SFWB Store
    • Image Galleries
    • Submit New Products
    • Videos
    • Webinars
  • DIRECTORIES
    • SFWB BUYER'S GUIDE
    • CANDY BUYER'S GUIDE
    • Get Listed!
    • Take a Tour
  • CANDY
  • SIGN UP!
    • eMagazine
    • Archive Issues
    • Advertise
    • Contact
    • SIGN UP!
IngredientsTrendsColumnsFlavors and ColorsGrainsBetter-For-You

Flavor impact of whole and ancient grains in snacks and baked goods

By Michael Holleman
Flavor impact of whole and ancient grains in snacks and baked goods

courtesy of InHarvest

September 12, 2017

As the whole and ancient grain wave continues to surge, chefs and product developers alike are pushing the envelope on the next evolution of breakfast, baked goods, appetizers and snacks. And as consumers continue to search for “better-for-you” ingredients, whole and ancient grains often rise to the top of the list.

We often look at grains as more of a neutral canvas that can provide the base for flavors. That said, each grain has its own unique flavor profile that should not be overlooked when choosing where to start.

Over the years, I have come to the conclusion that grains, more than almost any other ingredient, have quite subjective flavor notes when describing their subtle nuances, and the list of grains entering into the mainstream is quite extensive and rapidly growing.

Quinoa. Each color of quinoa (white, red and black) offers stark flavor differences, so we often do vertical tastings from white to red to black, not unlike a wine tasting. When working with quinoa, make sure to remove the natural bitter coating called saponin via a thorough rinse until the water runs clear. White quinoa has a soft texture and very mild, herbal flavor. Though “nutty” is a bit overused as a whole-grain descriptor, this clearly defines red quinoa in both flavor and texture. Black quinoa, on the other hand, makes the biggest leap in both flavor and texture. Its robust flavor comes from earthy overtones and mineral accents. Much more al dente than its counterparts, black quinoa is often blended to balance its heavier texture. All three are considered complete proteins and gluten free, elevating the marketing potential.

Sorghum. Grain sorghum for use in foods has entered the consumer food industry with a big splash. Though sorghum also boasts multiple colors, the white variety has been the dominant color to date. This gluten-free grain has an al dente texture with an almost pasta or wheat-like flavor profile—only sweeter.

Farro. Though available in whole-grain form, this ancient wheat is generally found in its quicker-cooking version of “semi-perlato.” This simply means it has had a bit of the bran layer etched off to allow quicker hydration, often called pearling or scarification. Still dominantly grown in and marketed out of Italy, this grain has the distinction of providing a slightly soft exterior while remaining al dente in its core. That, combined with its creamy flavor and buttery overtones, is quickly making it a consumer favorite.

Wild rice. The interesting thing about this grain (actually aquatic grass seeds) is that the flavor profile changes depending on the grade of rice used. Ranging from A+ grade to D grade, combined with where it was grown and how it was processed (parboiled or parched), we often use flavor descriptors like earthy and grassy to herbal and umami. More than most other grains, we find “nutty” often used, but usually including specific nut notes like “pecan,” “almond” or “hazelnut.”

Black rice. From China to Italy and the U.S., many varieties of black rice exist. Though the terroir and seeds may be different, the dominant characteristics tend to remain intact. The aroma of black rice is likened to that of freshly baked bread, slightly sweet and pleasant hints of yeast in the flavor profile. It tends to bleed out a natural indigo color when cooked. With puffed black rice, color bleeding is less of an issue.

For any grain, toasting (roasting), puffing (popping) and crisping can change the flavor profile from subtle to dramatic, but also the texture. Toasted grains stand up well to bold spices and acidic ingredients, as well as deep, earthy, umami flavors, without losing their identity.

The snack bar industry has embraced these further-processed grains with success, which has opened the door for trail mixes and clusters. Bakers have included ancient-grain flours with relative ease, but also intact grains—both as a topper or part of the dough mix. The cracker and chip category continues to expand with new products containing whole and ancient grains, paired with top-trending flavor profiles.

And let’s not forget about breakfast. Savory waffles and pancakes aren’t necessarily new to restaurant chefs, but we are seeing that ideation hit R&D kitchens, as well. Ancient Grain Adobo Chicken & Waffles anyone? 

KEYWORDS: culinary trends foodservice whole grain

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Chef Michael Holleman is director of InHarvest’s Culinary Team. He is a member of the Research Chefs Association (RCA) and International Foodservice Editorial Council (IFEC). Chef Michael is the 2012 recipient of the RCA’s Lifetime Achievement Award and serves on IFEC’s Board of Directors. He also chairs the advisory committee of the Whole Grains Council.

Recommended Content

JOIN TODAY
To unlock your recommendations.

Already have an account? Sign In

  • cookies stacked

    The top 50 snack and bakery companies of 2024

    The top-selling companies among baking and snack players...
    Bakery Products
    By: Jenni Spinner and Liz Parker Kuhn
  • IHOP new menu inspired by "IF" movie

    Most popular new products: May 2024

    Products range from a Reese’s Puffs collaboration with...
    New Snack and Bakery Products
    By: Liz Parker Kuhn
  • state of the industry bakery: 2024

    State of the Industry 2024: Bakers continue to show resilience and creativity

    For the past several years, the baking industry has faced...
    Special Reports
Manage My Account
  • eMagazine Subscription
  • Manage My Preferences
  • Newsletter
  • Online Registration
  • Subscription Customer Service

More Videos

Popular Stories

Hershey showcases its new strategies at Sweets & Snacks Expo

Hershey showcases new strategies, candy

Sweets & Snacks Expo wins big in Las Vegas

Sweets & Snacks Expo concludes its first year in Vegas

hard candy generic

Hard candy evolves beyond traditional sweetness

Speaking Gen Y/Z/Alpha's Language Webinar

Events

August 20, 2025

Breaking the Mold: Fresh Perspectives on Modern Bakery Packaging Solutions

On-Demand Join us for a practical look at how bakeries can modernize packaging lines and better align with emerging retail and environmental demands. Key takeaways:

January 1, 2030

Webinar Sponsorship Information

For webinar sponsorship information, visit www.bnpevents.com/webinars or email webinars@bnpmedia.com.

View All Submit An Event

Products

Natural Food Flavors and Colorants, 2nd Edition

Natural Food Flavors and Colorants, 2nd Edition

Although many foods are appealing, and even perceived as natural, in spite of containing synthetic additives, consumer increasingly prefer food products which are fully natural.

See More Products

global top 100

Related Articles

  • Whole and ancient grains bring nutrition and functionality to snacks and baked goods

    Whole and ancient grains bring nutrition and functionality to snacks and baked goods

    See More
  • Using ancient, sprouted and other grains in snacks and baked goods

    Using ancient, sprouted and other grains in snacks and baked goods

    See More
  • Grain Foods Foundation

    Using diverse grains in healthy snacks and baked goods

    See More

Events

View AllSubmit An Event
  • July 23, 2025

    Generational Tastes: Marketing Baked Goods to Millennials, Gen Z, and Alpha

    On-Demand Knowing what consumers want from their bread buys is a crucial piece of the puzzle regarding product success. What’s more, determining the qualities younger shoppers are looking for can help new launches improve their chances of success, now and down the road.
View AllSubmit An Event

Related Directories

  • Mid America Food Sales Ltd. (Stratecon Consulting Group)

    Ingredients: bakery, cereals, cookies, inclusions, plant proteins, dairy proteins, fiber, prebiotics, probiotics, gluten free, ancient grains, precooked grains, bean flours, sweetener’s, nuts, and nut re-placer's, confectionery inclusions, sprouted grains, grain blends, freeze dried fruits, RTE Hemp seeds, mustard, snack pellets.
×

Snack on the latest trends, news, and developments!

Stay in the know with Snack Food & Wholesale Bakery, the premier source of information for snack, bakery, and confectionery professionals.

JOIN TODAY!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • Newsletter
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2026. All Rights Reserved BNP Media, Inc. and BNP Media II, LLC.

Design, CMS, Hosting & Web Development :: ePublishing