Company: Garden Lites
Introduced: August 2018
Suggested Retail Price: Varies
Product Snapshot: Garden Lites has unveiled a major brand refresh to strengthen its unique positioning. Garden Lites is prominently featuring its new sub-brand name “Veggies Made Great” on its packaging and boldly highlights “veggies as the #1 ingredient.”
“At Garden Lites we are passionate about our brand purpose: make surprisingly delicious veggie-rich foods so people can incorporate more veggies into their diet. This is a great way to strengthen our message," notes Andy Reichgut, executive vice president of Garden Lites.
The bright green look of “Veggies Made Great” on every package signals a shift in the visual language in which Garden Lites proudly emphasizes vegetables as the primary ingredient in all Garden Lites products. The packaging change also helps highlight the company’s dedication to clean and simple, gluten free, non-GMO, nut free and kosher ingredients as well as proudly displaying the prestigious Good Housekeeping Nutrition Seal of Approval, the first health-conscious, lifestyle-aware seal in the food and beverage industry. The back of the package also show the ingredients in a clear veggie wheel graphic.
“This dynamic new Garden Lites packaging is a radical change sure to scream from the frozen food aisle as to why to purchase,” says Reichgut. “We are confident that the brand refresh will drive new consumers to the brand.”
Garden Lites products can be found nationwide at such retailers including: Costco, Kroger, Meijer, Target, Shop Rite, Publix, Stop & Shop, Giant, HEB, Ralph’s, Fry’s, and Whole Foods or at www.thehealthfoodstore.com.