Fruit Bliss Fruit &amp; Nut Bites

Fruit Bliss Fruit & Nut Bites

Company: Fruit Bliss

Introduced: October 2018

Distribution: National

Suggested Retail Price: $5.99

Product Snapshot: Snacks with clean labels, and particularly those that include fruit, are on the rise. Innova Market Insights research around 2017 snacking trends notes strong growth in 2017 for clean label snacking, particularly with fruit options. In addition, due to the rise in natural fruit snacks, growth occurred in “no added sugar” (+29 percent) claims.

Enter Fruit Bliss, an organic snack food company that takes sun-ripened dried fruit and makes it soft and mouth-watering thanks to an innovative steaming process that infuses it with water.

Fruit Bliss has combined this dried fruit with nuts and dates, providing a nutritious snack—Fruit & Nut Bites—that is perfect throughout the day, or a satisfying lunchbox treat.

At only about 100 calories a serving (about four servings per pouch), Fruit & Nut Bites are available in three flavor combinations, including Apricot, Fig and Tart Cherry. Each flavor is a snackable combination of organic dried fruit, dates and hazelnut. The Tart Cherry flavor has the added bonus of cacao nibs and powder to create a chocolaty taste without the added sugar.

Fruit Bliss Fruit & Nut Bites are certified USDA Organic, Non-GMO Project verified, Kosher OU, Vegan, Gluten-free and Preservative-free. Plus, they are packaged in resealable pouches made with NEO Plastics, a creative solution which allows ordinary plastics the opportunity to provide value after being discarded. NEO Plastics utilize the power of nature to convert plastic into biogas, a clean renewable energy source, providing an entirely new sustainable solution.

The MSRP is $5.99 for a 4 oz. resealable pouch. The new products are available through the Fruit Bliss website, and are coming to Amazon in October.

This webinar will examine variables factoring into nutritionally improved candy sales, including ingredients, label claims, and alternative sugars.Better-for-you options remain top of mind for consumers who are searching for indulgences, but in a healthier format.