Harry & David has entered into an exclusive partnership with Universal Pictures’ CATS to launch a new, limited-edition collection of gourmet gifts in support of the upcoming cinematic event arriving in theaters nationwide December 20.
New bakery positioning showcases Wolferman's expansive assortment of baked goods for breakfast and beyond
October 3, 2019
Wolferman's, a proud purveyor of exceptional baked goods and specialty foods for more than 100 years, has introduced a new brand positioning designed to more fully communicate its breadth of assortment and quality offerings, while increasing awareness and appeal among a broader range of customers.
Snack Food & Wholesale Bakery was recently able to speak with Michelle Farabaugh, chief marketing officer, Harry & David, about Wolferman's new brand positioning.