The NRF noted total spending is up 32 percent from 2019, thanks to strong consumer finances and the ongoing trend of consumers buying more gifts for friends, family, co-workers and pets.
The colorful candy hearts are back on shelves after a yearlong hiatus, though in limited quantities. News reports also indicate they have fewer messages and a slightly different taste.
Consumers expected to spend $1.8 billion on candy for the holiday.
February 12, 2019
American consumers will show a lot of love for Valentine’s Day this year, new data from the National Retail Federation and Prosper Insights & Analytics reveals.