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Skittles

We need to talk about the Skittles Twitter account and its ‘Awesomeness’

The Skittles Twitter account is hilarious, cheeky, and great candy marketing

May 27, 2020

“The Official Tweeter of Awesomeness” in the bio should be more than enough to give you an idea of how this account is run.

Skittles brand launching colorless Pride Packs

Campaign aims to show ‘only one rainbow matters’ during Pride Month.

May 26, 2020

Next month the Skittles brand is launching limited-edition Pride Packs, which feature a colorless packaging design and colorless candies inside, to illustrate “only one rainbow matters” during Pride Month.

Skittles

Survey reveals which Skittles color consumers hate the most

Survey also shows what your favorite Skittles color says about who you are.

Crystal Lindell

November 6, 2019

It’s been 30 years since Skittles introduced its iconic “Taste the Rainbow” tagline, so to celebrate this, the brand took a look at how America tastes the rainbow.

Mars Wrigley launches Skittles with zombie-flavored surprise

Mix of fruity candies includes surprise pieces with “rotten zombie flavor.”

October 29, 2019

The Skittles brand is turning the tables on zombies this Halloween with the U.S. launch of Zombie Skittles, featuring a surprise "zombie" flavor.

Mars Wrigley Halloween 2019

Mars Wrigley Confectionery, Hackettstown, N.J.

Alyse Thompson-Richards

October 15, 2019

Mars Wrigley Confectionery has launched several items sure to make any candy lover’s Halloween sweet and spooky.

Mars Wrigley Valentine’s Day treats

Mars Wrigley Confectionery, Hackettstown, N.J.

Alyse Thompson-Richards

February 12, 2019

Mars Wrigley Confectionery has introduced several new items for Valentine’s Day 2019.

Mars Wrigley Confectionery finds new outlets for impulse candy purchases

Company partners with movie theaters, gyms and ridesharing commerce platform.

Alyse Thompson-Richards

November 12, 2018

As shopping continues to evolve, Mars Wrigley Confectionery has found nontraditional retail outlets for its products, calling the new program “Emerging Impulse Platforms.”

Spicy candy sales heating up, says online bulk retailer

Candystore.com sees double-digit growth in sales of Mexican, spicy American candy.

Christian Metzger

June 8, 2018

Spicy candy sales continue to heat up, according to Candystore.com. Data from the online bulk retailer indicate consumers are snapping up spicy and Mexican candies — and manufacturers are following suit.