Inspiring impulse shopping online, offering mini meals and creating better search results are all crucial to confectionery success in 2019 — at least according to Hershey.
Walmart has applied for two patents for a “virtual store” and fulfillment system that includes VR headsets and sensor gloves. Could that improve — or impair — shopping at Walmart stores?
As more consumers shop online, and in-store experiences are changing, retailers need to evolve their thinking around where and how confectionery is purchased.
A push for speed and convenience continues to shape how retailers operate, but being able to leverage online capabilities against the experiences they can offer customers at brick-and-mortar locations will spell success for retailers.