Educational effort will coincide with two-million coupon promotion
September 18, 2013
Swiss chocolatier Lindt & Sprungli USA has tapped celebrity chef Curtis Stone to help kick off its "Taste the Difference" campaign, a program aimed at educating consumers about the importance of innovation, quality ingredients and expert craftsmanship.
The U.S.'s leading premium chocolate supplier and the producer of America's No.1-selling Cabernet Sauvignon partner up to deliver sheer indulgence.
September 18, 2013
While J. Lohr Vineyards & Wines and Lindt USA have collaborated before, the two have not done anything approaching the likes of this upcoming autumnal national promotion.
SPCL's research is focused on understanding the genetic diversity of Ecuador's Nacional type cocoa varieties and how they differ from other varieties grown throughout South America and the Caribbean.