Smarties - Articles - Page 2 | Snack Food & Wholesale Bakery

Smarties’ co-presidents on being a women-led company

Liz Dee, Sarah Dee and Jessica Dee Sawyer offer advice to other women in the confectionery industry.

April 16, 2019

Co-presidents discuss how the confectionery industry is changing for the better.

Smarties co-presidents highlight the new packaging

New packaging includes an update logo.

April 16, 2019

Redesigned packaging features a fresh, modern design.

Smarties co-presidents take third-generation company into the future

Liz Dee, Sarah Dee and Jessica Dee Sawyer took over the reins in 2017.

Crystal Lindell

April 5, 2019

They have given the nearly 70-year-old family-run company a complete brand relift, updating the iconic Smarties logo.

GRL PWR: How the all-female trio of Smarties co-presidents inspires Editor Crystal Lindell

Liz Dee, Jessica Dee Sawyer, and Sarah Dee are real-life examples of the ways women are shaping the confectionery industry and the world.

Crystal Lindell

March 20, 2019

During a visit to Smarties Candy Co. co-presidents Liz Dee, Jessica Dee Sawyer and Sarah Dee blew Editor Crystal Lindell away. It's still rare to see women in such high ranks in the confectionery industry, and Lindell was inspired not only by how they run the company, but also by how open they were about embracing the fact that they were, well, women.

Smarties Candy Co. names new presidents

Third-generation trio will succeed Jonathan Dee.

Alyse Thompson-Richards

October 4, 2017

Smarties Candy Co. has three new co-presidents. Jessica Dee Sawyer, Sarah Dee and Liz Dee, who most recently served their family’s business as vice presidents, are succeeding Jonathan Dee, Sarah’s father and Jessica and Liz’s uncle, AdAge reported.

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