Wrigley - Articles - Page 2 | Snack Food & Wholesale Bakery

Wrigley's new Halloween-inspired Skittles.

Halloween-inspired Skittles, gum

Wrigley, Chicago

September 21, 2016

Wrigley, known for its iconic chewing gum, has two seasonal products to look out for this fall: Extra Pumpkin Spice sugar-free gum and the new Skittles Cauldron Pack.

The Hershey Trust Co. owns 81 percent of the voting power behind The Hershey Co. But being owned by a Trust doesn't necessarily preclude a sale of The Hershey Co.

If not Mondelez, then who?

Speculation continues after snack and confectionery giant formally withdraws offer to acquire the Hershey Co.

Bernie Pacyniak

August 31, 2016

So, here’s a spoiler alert… I really don’t know who is contemplating acquiring The Hershey Co. or, even more to the point, whether it ever will be acquired.

Mars offers Transaction Zones insights

"Transaction Zones” are found throughout the entire shopping experience, whether brick and mortar or online

Crystal Lindell

July 26, 2016

Wrigley and Mars Chocolate North America have implemented a fresh, research-driven approach to driving incremental purchases across all products typically found at check out.

Wrigley launches Orbit White

The new soft chew sugarfree gum helps keep teeth white.

Crystal Lindell

July 26, 2016

It’s bigger in size than current Orbit pellets, and will be available in two sugarfree flavors.

Skittles America Mix and Starburst Gummies

Crystal Lindell

July 20, 2016

The Starburst Gummies are the latest addition to the Starburst family, and offer a twist on everyone’s favorite juicy treat.

Wrigley adds Skittles line to Yorkville, Ill. factory

$50-million investment adds 75 jobs, advances growth for Mars in the U.S.

Crystal Lindell

June 15, 2016

Illinois got a little brighter this week. The state is now home to the most delicious rainbow anyone has ever tasted — Skittles.

2016 Chewy Candy Trends

Chewy candy is becoming more expendicture as the segment develops new flavors, packaging and textures to suit consumer demands.

Bernie Pacyniak

May 25, 2016

Although not quite as popular as chocolate, chewy candy still commanded close to $3.3 billion in dollar sales in the 52 weeks ending March 20, 2016, according to IRI, a Chicago-based market research firm.

Snapchat

How Skittles is tapping into Snapchat's marketing potential

Candy brand is just one of many smartly sponsoring filters on the social media app

Crystal Lindell

February 17, 2016

Companies like Skittles are sponsoring Snapchat filters and lenses for a day, and then users are voluntarily using the various brands’ images on their photos and videos.

Mars, Inc. to remove all artificial colors over next 5 years

Incremental effort will impact chocolate, gum, confection, food and drink brands.

Crystal Lindell

February 9, 2016

Soon, when consumers “Taste the rainbow” in a bag of Skittles, they’ll be tasting an all-natural rainbow.

Industry Trends: Sugar-free candy stays sweet

"As sugar-free candy becomes more mainstream, new flavors and functions are created to appeal to consumer tastes."

Abigail Watt

January 19, 2016

People don’t just buy sugar-free candy because of health conditions anymore. Instead, it stems from a growing awareness and desire to maintain a healthy diet.