Onsite at the PACK EXPO International show in October, research firm Mintel will deliver access to valuable market research and innovative package designs from around the world.
It’s not enough for a package to look good. More consumer demand for sustainability, convenience and innovative design makes it increasingly challenging for brands to connect with consumers at point of purchase. Pack Expo International 2012 show’s Brand Zone will help, housing various glass, metal, paper and plastic packaging developments.
PACK EXPO International 2012—Oct. 28-31 at McCormick Place in Chicago—will feature The Brand Zone, an area dedicated to the latest material and container innovations.
According to new data from Mintel’s Global New Products Database (GNPD), out of more than 20,000 food and beverage products launched in the U.S. in 2011, ‘no high-fructose corn syrup (HFCS)’ claims only accounted for about 400 new product introductions, or 2%. Some of the most frequent health-focused, on-package new product claims were ‘Low/No/Reduced Fat’ and ‘Low/No/Reduced Calories,’ which were used two to four times as often as ‘no HFCS.’
“Moderate” growth for the next five years might not sound all that exciting for those in the chocolate confectionery industry, but it’s at least better than the “sluggish” growth they’ve dealt with the last five years.
“Inexpensive Flag Day Chocolates marketed to adults” could be the next big thing — at least if new research from Mintel Food and Drink is to be believed.