PMMI partners with Mintel to provide consumer insight at PACK EXPO International
According to recent research from Mintel, only 44% of U.S. shoppers trust what brands say on their labels about food and beverage products, and 72% of Americans make a conscious effort to recycle (up from 54% in 2004). Marketers, brand managers and designers will be privy to these and other data at PACK EXPO International 2012, Oct. 28-31, at McCormick Place in Chicago.
Mintel will have a booth in The Brand Zone (lower North Hall), which will provide attendees, including marketers, package designers and brand managers, with access to its research experts and reports addressing in the food, beverage, retail and cosmetic/personal care sectors.
Factoids from these studies will be displayed as conversation- and inspiration-starters on monitors throughout PACK EXPO. In addition, Mintel will present findings from some of its most recent research studies in a special theater inside booth N-6214. Presentation topics and a schedule will be announced shortly.
“PACK EXPO International brings together the world’s leading packaging innovators, and we are excited to connect with the industry through a formal partnership,” says Pete Giannakopoulos, president of CPG Americas, Mintel. “Through this collaboration, we are better able to equip brands with the research and insights they need to reach the right decision makers with compelling data.”
Visitors to Mintel’s booth can also find a gallery of innovative package designs from around the world, sourced from Mintel’s Global New Product Database, updated with more than 20,000 new product launches every month from 49 of the world’s major economies.
“Understanding what today’s consumers need and want is critical to the success of any brand,” comments Charles D. Yuska, president and CEO of Packaging Machinery Manufacturers Institute (PMMI). “We are pleased to partner with Mintel to bring attendees the insights they need to develop new products and packaging, fuel innovation, and establish stronger connections with consumers.”
To register for PACK EXPO International 2012, visit www.packexpo.com. Discounted registration rates of $30 apply until Oct. 8, 2012; costs will increase to $60 after that date.