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Home » Topics » Market Trends

Market Trends
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State of the Industry Overview: Teeing up in the Bakery Market

The bakery market isn’t just putting around. Bakers are listening to consumers and customers, and are developing healthy products, bolstering nutrition, lowering fat, sugar and sodium, and adding more functional ingredients.
Lauren R. Hartman
June 18, 2012
While bakery volumes have been experiencing some heavy divots industry-wide, most bakers in the United States are benefiting from their products in key categories, as well as from their innovations and the strength of their brands.
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State of the Industry: Bread, Buns, Rolls—A Clubhouse of Bakery Offerings

Though the bread market is a bit on the downswing, bakers are still on course with a bevy of new products, healthful ingredients, quality touches, artisan processes and more.
June 18, 2012
It’s golf season, and that means it’s State of the Industry time. Have things changed much since last year? The sluggish economy is still bearish and has had an effect on bakers, though they continue to iron out new products and spin old favorites.
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State of the Industry: Cookies—Rookie Cookies

Watch out, golfing pros! Rookie cookie companies are charging down the green with unique ingredients and varieties, while classic brands are finding new ways to stay relevant within the market.
Jen Roth
June 18, 2012
Cookies are a robust segment within the bakery industry. There are brands that have been around for decades and have become household names, but there are also many up-and-coming brands that offer unique flavors for niche markets and are set to become the next class of pros.
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State of the Industry: Bagels, Muffins, Pies—Three Under Par

As consumers continue to look for affordable baked goods that are better-for-you but still tasty, bakers are rising to the challenge.
Romy Schafer
June 18, 2012
Baked goods have been a part of peoples’ diet for thousands of years, far longer than golfers have been hitting a little ball across a grassy surface with a long stick. As ingredients, production methods, distribution and a host of other factors have evolved, consumers at all income levels have been able to enjoy staples like breads and rolls, as well as sweet treats like cookies and pies.
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Kraft beefs up snacks in China’s market

June 8, 2012

Kraft Foods wants more of China’s snack food market so will try to accommodate more of the country’s local tastes with things like birthday-cake-flavored cookies, beef stew-flavored crackers and other flavors unusual to Americans in hopes of bumping up its trailing position with the world’s largest group of snackers.


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Magnifying Chocolate’s Flavors Through Pairings

May 24, 2012
On its own, chocolate is a wonderful treat. Marry chocolate with the perfect flavor pairing, and the snack becomes even more memorable. Classic pairings, such as chocolate with peanut butter, raspberry or mint, are here to stay, but adventurous flavors are growing in popularity.
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USDA foresees larger corn harvest

May 24, 2012
A record corn forecast made corn prices plunge after the government predicted corn production would rise this summer. Thus, consumers could see some relief from higher food prices by late fall, if the latest crop forecast holds up.
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Hispanic market can make or break food product launches

May 24, 2012
The growing Hispanic market can determine the success or failure of new food and drinks, says Nielsen, which also suggests that it’s important to target the Hispanic market now.
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G.H. Cretors Chicago Mix Popped Corn

May 18, 2012
Made with all-natural ingredients, G.H. Cretors’ Chicago Mix Popped Corn is completely free of GMO’s, artificial colors, flavors, and preservatives. G.H. Cretors’ Chicago Mix combines caramel corn and cheese corn in the same bag.
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Enduring Ingredients

Baked goods and snacks made with fruits, nuts and chocolate get a second look from consumers, as food manufacturers continue to introduce better-for-you products and tout these ingredients’ nutritional benefits.
Romy Schafer
May 18, 2012
As consumers’ interest in healthy eating continues to grow, so does their search for flavorful, prepared foods—including baked goods and snacks—with fewer calories and less salt, processed sugar and artificial ingredients. Products made with nutritious ingredients that have been around forever, such as fruit, nuts and chocolate, are more likely to find their way into the shopping carts of these concerned consumers.
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