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Home » Authors » Crystal Lindell
Crystal Lindell

Crystal Lindell

Crystal Lindell, Former editor-in-chief of Candy Industry Magazine. While here she has worked on Candy Industry Magazine, Food Engineering Magazine and Food Safety Strategies. She holds a master’s degree in public affairs reporting from the University of Illinois – Springfield and a bachelor’s degree in political science from Western Illinois University. And her favorite breakfast is a cup of espresso and Twix bar.
Articles

ARTICLES

Cavorting with chocolate: How Skinny Cow lured me into their social media world

A self-analysis quiz, lots of pink and a coupon were enough to hook Managing Editor Crystal Lindell
Crystal Lindell
Crystal Lindell
January 16, 2013
Things got interesting though when the survey also cleverly worked in some of my personal Facebook data.
Read More

Angry Birds Star Wars

Healthy Food Brands, Brooklyn, N.Y.
Crystal Lindell
Crystal Lindell
January 9, 2013
The newest line of Angry Bird treats are sure to help “The Force be with you.”
Read More

Hershey serious about sustainability

Recent efforts suggest it’s no longer playing catchup to others.
Crystal Lindell
Crystal Lindell
January 9, 2013
Hershey may have been the last major chocolate makers to join the list of companies planning to use 100% sustainable cocoa by 2020 — following Mars, Nestle, Mondelez and Ferrero — but that doesn’t mean they aren’t taking the goal seriously.
Read More
Acquisition

Wythe Will Tzetzo acquires Garvey Nut & Candy

Company sees addition as springboard to westward expansion
Crystal Lindell
Crystal Lindell
January 3, 2013
“With this expansion, we now truly have the ability to service national accounts effectively, while at the same time leveraging our scale to provide our customers with the broadest assortment of products and best service available in the industry," says Current Wythe Will CEO Gordon Angles.
Read More

Candy store owner reacts to being forced to remove all tobacco-related treats

Authorities take down candy cigarettes, Big League Chew, bubble gum cigars
Crystal Lindell
Crystal Lindell
January 2, 2013
A St. Paul, Minn.-based candy store had gotten national attention after the owners were forced to give up tobacco — or at least any candy products that look like tobacco.
Read More

Ford Gum turns 100

Company started by 20-year-old roofing salesman in 1913.
Crystal Lindell
Crystal Lindell
January 2, 2013
The Ford Gum & Machine Co.’s story begins 100 years ago in 1913 when 20-year-old Ford S. Mason, a roofing salesman, was seeking a side business to supplement his income during the winter months.
Read More

Dates set for 2013 Chicago Chocolate Festival

Event to be split into trade and consumer shows.
Crystal Lindell
Crystal Lindell
January 2, 2013
The separation of the two marks a contrast to how the show was designed in 2012, when both the trade and the consumer show were held simultaneously.
Read More

What did 2012 teach us about branding?

Facebook, Obama and Hurricane Sandy provide insight.
Crystal Lindell
Crystal Lindell
January 2, 2013
If 2012 is any indication, new products, local causes, and big data will all be important for brands in 2013.
Read More

Law banning candy tobacco goes too far

Confectionery alternatives to smoking victims of overzealous politicians.
Crystal Lindell
Crystal Lindell
January 2, 2013

I have a confession to make. I once was a smoker — of candy cigarettes. While I’ve never actually lit up a square, I spent my youth puffing away whole packs of chalk-candy cigarettes (sometime two packs) in as little as an afternoon.


Read More

Lindt to give away one million Lindor Truffles

Giveaway part of new branding effort
Crystal Lindell
Crystal Lindell
December 20, 2012
Giveaway part of new branding effort.
Read More
View All Articles by Crystal Lindell
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Although many foods are appealing, and even perceived as natural, in spite of containing synthetic additives, consumer increasingly prefer food products which are fully natural.

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