Articles by Kawther Albader

Talk about irreconcilable differences. In a new ad campaign launched by Just Born, fictional candy characters “Mike” and “Ike” are going their separate ways. Recently, Mike and Ike packaging began appearing in stores with either “Mike” or “Ike” crossed out.

Premium chocolatier Lindt & Sprüngli has promoted from within, and appointed Danielle LaChance as v.p. of marketing for Lindt USA.

During an onsite groundbreaking ceremony, Blue Diamond Growers launched the first of a three-phased project to construct a new manufacturing plant in Turlock, Calif.

Red, brown, yellow, or green? That’s code for Ritter Sport’s marzipan, butter biscuit, cornflakes, and whole almond varieties. But whether consumers decide to pick by color or flavor, chances are they won’t be disappointed. Moreover, for the past century, the company’s continued success proves it will have no trouble keeping customers happy for years to come.

America’s got nothing but kisses for their favorite chocolate brand.

The Turkish confectionery Elvan Food Ind. Co. initially started out as a small, modest pastry shop in a home country that was just 29 years old.

Legend has it that a woman once rode around town unclothed and on horseback in protest of unfair taxation imposed by her husband, the Lord of Coventry. To recognize and thank her for her sacrifice, the thankful townspeople stayed indoors to preserve her modesty. Her name was Lady Godiva, and starting April 2012, Godiva Chocolatier is searching for her modern-day equivalents.

If making food bars were a final exam, the cereal and the energy bar makers each would be called out for copying. Both categories are drawing product innovation inspiration from each other these days, and unlike in school, the tactic seems to be working out well.

Skittles recently has, through no fault of its own, become more than a rainbow-colored treat. The candy is now a symbol of a young boy and the cause he represents.