Madeeha Shakil

Madeeha Shakil is a business management generalist, specializing in marketing. She’s currently employed as a procurement coordinator in Karachi International Container Terminal, one of the Pakistan’s leading multinational organization.

The East: Market potential abounds in Pakistan, India, and U.A.E., but so do the challenges

Countries' demographics favor confectionery growth, yet each has its own distinct operating environment.

Madeeha Shakil Saif Dewan

November 18, 2013

It's no surprise then to see the world's leading confectionery manufacturers focus on the Middle East, India, Far East, and Pakistan. What is surprising is the lack of familiarity about the region.

On-Demand Join us for a practical look at how bakeries can modernize packaging lines and better align with emerging retail and environmental demands. Key takeaways:

Madeeha Shakil

ARTICLES

The East: Market potential abounds in Pakistan, India, and U.A.E., but so do the challenges

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