When SIAL celebrates 50 years of innovation, Micvac will be present at the exhibition held in Paris in France from 19th – 23rd Oct. 2014. “Two years ago we participated in IPA/SIAL and we were very happy with the outcome and are really pleased to be back”, says Christina Frohm Kramer, Marketing Director Micvac.

Since that time there has been a lot of activity at Micvac gaining new customers worldwide and also both new packaging and machinery development. “We have recently installed two new lines; one in Sweden and one in Japan”, says Håkan Pettersson, Managing Director Micvac.

“We have also conducted a consumer study in France earlier this year, together with Robin Birn, Strategy Research & Action, to better understand the French market and the consumers’ preferences for chilled ready meals. We will present the results of this new study during SIAL”, says Karolina Eldh, Communication Manager Micvac. “The presentation will take place in room 513 in the Convention centre on Tuesday 21st Oct. at 10.45”.

The market for chilled ready meals is increasing and the Micvac method is a modern and continuous way of producing fresh and nutritious meals for today’s demanding consumers. People want to buy and eat natural meals without additives. The Micvac meal is very convenient with the whistle of the valve that indicates the perfect eating temperature. It can’t be much easier.

Visit Micvac during SIAL in hall 7 / stand H260

We would be very happy to discuss and explain our unique method to you. Or why not get a taste of it?

If your readers are interested in how to get fresh market shares, don’t hesitate to contact us.

Micvac – Fresh thinking, served.

For more information, please contact

Mrs. Christina Frohm Kramer

+46 31 706 12 44