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Items Tagged with 'Label Insight'

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IRI and Label Insight expand relationship to deliver enhanced media solutions focused on product attribute purchase motivators

Integrates over 500 product-level attributes into IRI's leading media solutions to improve CPG marketing effectiveness

November 5, 2020

IRI and Label Insight have announced an expansion of their relationship.

Consumers want a healthy diet. They just don’t know what ‘healthy’ means.

Research from Spoon Guru shows consumers struggle to understand nutrition.

Alyse Thompson-Richards

June 19, 2019

Consumers are more aware than ever that maintaining a “healthy” diet is important, but they aren’t as clear on what that means, according to new research from Spoon Guru.

IRI, Label Insight partner to offer CPG companies product performance data

Partnership pairs IRI’s point-of-sale data with Label Insight’s product label and ingredient attributes.

June 12, 2019

Chicago-based research firm IRI and Label Insight are joining forces to provide CPG manufacturers and retailers more insight into product performance based on nutrition and ingredient label data.

Study: Consumers would pay more for product transparency

Label Insight study says 73 percent of consumers would pay for more complete nutritional, manufacturing information.

Alyse Thompson-Richards

September 7, 2016

Label Insight says 73 percent of 2,021 consumers surveyed would pay a premium for products that offer complete transparency in a variety of areas, including certifications, ingredients lists, nutritional breakdowns, allergens lists, and information on how products are sourced, produced and handled.

Candy makers take note: Consumers will see right through you if you’re not transparent

Survey reveals shoppers read labels, expect ingredient transparency.

Bernie Pacyniak

June 22, 2016

A recent Label Insight study of more than 1,500 consumers discovered “that the vast majority of consumers value product transparency as well as consider a wide array of information about a particular product before making a purchase decision.”

On-Demand Join us for a practical look at how bakeries can modernize packaging lines and better align with emerging retail and environmental demands. Key takeaways: