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How ‘sucking’ helped Jolly Rancher's sales surge

Advertising campaign delivers double-digit sales gain, wins Hershey Effie Award.

September 20, 2017

It’s safe to say that nobody wants to “suck” at what they do. Generally, having that verb assigned to your work or operation means change is in order. But Jolly Rancher, a Hershey brand that was experiencing a period of sales decline, decided to put the term — and both its meanings — to good use.

3 Musketeers helps high school students “throw shine”

Marketing campaign inspires Virginia students to send positive messages.

Alyse Thompson-Richards

July 5, 2017

Last fall, Mars Chocolate North America launched the 3 Musketeers “#ThrowShine” campaign, designed to give young people a chance to spread positivity and good will. That’s opposed to “throwing shade,” a slang phrase for publicly criticizing someone on the Internet or otherwise.

Impact and Six Flags

Six Flags Entertainment, Impact Confections announce summer partnership

WARHEADS maker to debut candy in digital kiosks, and through in-park experiential program.

Bernie Pacyniak

May 14, 2014

The centerpiece of the program revolves around the launch of a custom WARHEADS application for the digital-touch-screen kiosk inside each of the parks.

Report: Teens’ spending tops $91 billion

FONA report says moms usually asks teens’ opinion on snacks purchases.

Crystal Lindell

May 14, 2014

While it may be tempting to forget the years we spent in high school, that should not be the case with people currently enrolled in high school — teenagers.

On-Demand Join us for a practical look at how bakeries can modernize packaging lines and better align with emerging retail and environmental demands. Key takeaways: