Consumers are taking a greater interest in the products they consume and are looking for a health boost beyond basic nutrition.

FMCG Gurus says research conducted in 2021 revealed that 24 percent of consumers have looked to reduce their snacking habits – compared to 35 percent who say they are now doing so more frequently.

FMCG Gurus research shows that 66 percent of global consumers are more concerned about their overall health as a result of the pandemic. 

In 2021 consumers will begin to adjust to the new normal, prioritizing and maximizing health and wellness.

FMCG Gurus introduces its Top Ten Trends for 2021, highlighting the key needs and wants of consumers over the next 12 months and what brands can do to capitalize on them.

Over the last few months, COVID-19 has caused significant disruption to consumers’ daily lives, which has also impacted their snacking habits.

As the COVID-19 pandemic has passed its peak in many countries and consumers embrace the concept of the “new normal,” they are re-evaluating what is important to them in life.

Snacking and comfort eating are on the rise due to COVID-19, but it conflicts with consumers’ plans to eat and drink healthier in 2020 and beyond.