BEEUP rolls out seasonal fruit snacks The LTO is available at Target in a 10-pouch pack. SF&WB Staff August 5, 2025 The brand, co-founded by David Beckham, is rolling out two new seasonal fruit snack flavors: Pink Lemonade and Sour Berry.Read More
Celebrities lend star power to bakery and snack launches Selena Gomez, David Beckham, and Mr. T have lent their fame to the food game. Jenni Spinner June 17, 2025 With her signature Oreos, Selena Gomez joins a long list of famous folk who’ve thrown their name into the CPG game.Read More
David Beckham kicks off BEEUP honey-based fruit snacks The former football star has launched the BFY treats into U.S. Target stores. SF&WB Staff June 16, 2025 Beckham’s beekeeping began as a family hobby but ended up deepening his appreciation for honey’s health benefits.Read More