The latest advances in convenience packaging options, single-serve, re-sealable, portion-controlled, on-the-go, offer retailers and consumers greater convenience, reliable containment, and sustained freshness. Increased recyclability and sustainability are other features. This is good news for bakery and snack producers who are striving to meet consumer demand.
The North American converted flexible packaging market totals nearly 30% of the global consumption, with annual expenditures of $20.7 billion in 2013, says a new report. Nearly 90% of sales are concentrated in the U.S., with Canada and Mexico amounting to 7% and 5%, respectively.
Demand for converted flexible packaging in the U.S. is projected to grow 3% annually, to $18.8 billion in 2017. The market for converted flexible packaging will benefit from the inherent advantages of lightweight bags and pouches and the convenience they offer. Further market penetration will be influenced by features dedicated to enhancing the consumer experience, leading to higher retail volumes, says a new study.
