Ancient Crunch expands to Whole Foods Market

The maker of Masa and Vandy brands is aiming to accelerate its national growth.

June 29, 2026

The launch marks a pivotal milestone for the company, it says, as the brand continues to scale nationally within premium grocery.

LifeLine Foods completes $12M Masa mill expansion construction project

Expanded mill will allow LifeLine to increase presence in growing Mexican food segment

September 30, 2020

LifeLine Foods announced completion of its $12 million Masa mill expansion construction project at its St. Joseph, Missouri, facility today at a ribbon-cutting ceremony.

Consumers seek simple, clean-label, good-for-you grains

Nutritious grains suited to clean label R&D can find traction in today’s snack and bakery market

Joyce Friedberg

September 16, 2019

Grains are a fundamental ingredient for snack and bakery products. With consumers seeking better-for-you snacking options, grains, which fit squarely into plant-based trends, provide a great combination of flavor, texture and nutrition.

Masa system

April 17, 2015

Heat and Control Inc. says it has developed a unique process that eliminates corn simmering, soaking and washing to produce fresh masa.

On-Demand Join us for a practical look at how bakeries can modernize packaging lines and better align with emerging retail and environmental demands. Key takeaways:

Speaking Gen Y/Z/Alpha’s Language About Bread

Younger consumers, like their Boomer counterparts, are still reaching for bread when shopping. What they want from those purchases, however, looks very different from previous generations. Producers that understand these shifting preferences can better position both existing products and new launches for success.

Products

Natural Food Flavors and Colorants, 2nd Edition

Although many foods are appealing, and even perceived as natural, in spite of containing synthetic additives, consumer increasingly prefer food products which are fully natural.

See More Products

Items Tagged with 'masa maker'

ARTICLES

Ancient Crunch expands to Whole Foods Market

LifeLine Foods completes $12M Masa mill expansion construction project

Consumers seek simple, clean-label, good-for-you grains

Masa system

Snack on the latest trends, news, and developments!

Stay in the know with Snack Food & Wholesale Bakery, the premier source of information for snack, bakery, and confectionery professionals.