Ancient Crunch expands to Whole Foods Market
The maker of Masa and Vandy brands is aiming to accelerate its national growth.
Ancient Crunch, parent company of tortilla chip brand Masa and chipmaker Vandy, announced its launch at Whole Foods Market, landing in 400 stores nationwide.
The launch marks a pivotal milestone for Ancient Crunch, it says, as the brand continues to scale nationally within premium grocery. As the nation's leading natural and organic foods retailer, Whole Foods Market is the ideal place for a brand built on uncompromising sourcing and traditional methods, Ancient Crunch adds.
"We're extremely excited to be bringing Masa and Vandy to their shelves and view this launch as the next step in our mission to bring real food to everyone," says Seth Goldstein and Steven Rofrano, co-founders of Ancient Crunch.
Masa is a traditional tortilla chip made from organic, nixtamalized corn, and fried exclusively in 100% grass-fed and finished beef tallow. Masa aims to deliver authentic flavor with zero seed oils. Each chip is crafted with care using ancestral methods, reflecting Ancient Crunch's commitment to uncompromising standards and real food integrity, the company notes.
Vandy extends the same philosophy to kettle-style potato chips. Cooked in grass-fed beef tallow and seasoned with simple, straightforward ingredients, Vandy strives to deliver bold, nostalgic flavors without industrial oils, fillers, or artificial additives.
Both Masa and Vandy will be included in Whole Foods stores, featuring four core flavors:
Masa
- Masa Original Flavor
- Masa Lime
Vandy
- Vandy OG
- Vandy French Onion
Masa and Vandy are now available in more than 3,000 stores nationwide, including Sprouts, Target, Erewhon, Bristol Farms, Citarella, Meadow Lane, Happier Grocery, SunLife Organics, Nude Miami, The Fresh Market, Butterfields, and Pavilions, with additional national partners slated for the rest of the year. The products are also currently sold on Amazon, expanding access for customers across the country.
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