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With better-for-you trends dominating virtually every food and beverage category, how do puffed and extruded snacks fare? As it turns out, this category is in a unique position to capitalize.
Cheetos. Lay's. Ruffles. Doritos. These are the brands so familiar to nearly every American. They read off like a list of celebrities. They're household words. And they instantly convey a flavor profile, an aroma, a signature texture-likely even childhood memories.
Select segments of salty snacks like extruded snacks, chips and pretzels have aligned with prevailing shopper desires, and their sales numbers show it.