The launch will open a world of international flavors to American consumers.
August 25, 2023
The introduction of the website into the American market comes at a time when many are looking for convenient and cost-conscious ways to experience global cultures.
Although Pocky is well known in Japan, it’s just now transitioning to the U.S. snack market. Savvy American consumers may already be familiar with the brand, but previously, one would have had to gone to a specialty market (such as an Asian grocery store) to find it on the shelves.
Asian snacks and candies aren’t easy to find in the United States. Outside of Chinatown or Asian supermarkets like H Mart, they’re a rare commodity.
Considering they’re foreign imports, it’s not too surprising that they’re hard to find. But next to the popularity of European confections, you have to wonder why Asian candies have yet to become mainstream.