Slim Mints Concept Extended
Lifemax LLC
(330) 963-0055
Lifemax has added a cinnamon
variety to its line of Slim Mints, which,
until now, had been available exclusively in a peppermint flavor. Slim
Mints—which are formulated to deliver the dual benefit of breath
freshening and weight loss—are packaged in a tin and carry the
suggested retail price of $1.99.
In addition to being sweetened with Splenda, Slim
Mints contain two weight loss ingredients—Chromium Polynicolinate,
which is said to reduce the appetite while decreasing sugar cravings, and
L-Carnitine, which is associated with improving the rate of fat metabolism.
Lifemax is working hard to expand the distribution
base for SlimMints and is supporting the effort through a combination of
advertising, promotion and sampling events.
Candy That Kids Around
Kandy Kastle
(858) 569-4101
Kandy Kastle makes light of bodily functions with its new Big
Burp and Big Barf novelty candies.
The concept is amusingly straightforward. With both
versions, simply pushing on a big mouth results in either a big barfing
sound or a big burping sound being emitted while dextrose candy is
dispensed from the mouth.
An electronic chip is embedded in the novelty candy to
produce the amusing sounds. The unique display box also includes a sound
chip so that kids may push the button on the box to demonstrate an
authentic barfing or burping sound.
Big Barf and Big Burp come 10 to a box, eight to a carton. The
suggested retail price is 99 cents to $1.19.
Finger Lites
Malibu Toys
(818) 772-7888
Finger Lites Light-Up Candy Rings from Malibu Toys light up when licked. They are available in an
assortment of flavors and designs.
The rings come in a 36-count display box with a
continuously flashing light on the front to attract the shoppers’ eye
in the store.
Malibu also markets Flashin’ Lix interactive
hard candy and jelly light-up lollipops in regular and seasonal varieties
for holidays including Halloween, Christmas, Valentine’s Day and
Easter.
ISM Exposure
Confectioner will
offer companies seeking to gain some additional global exposure the chance
to get it at the coming International Sweets and Biscuits Fair (ISM).
The companies whose products are featured on this page
are among those that will be showcasing candy offerings in Confectioner’s booth at
ISM Jan. 30 – Feb. 2, 2005 in Cologne, Germany.