SensoryEffects, Bridgeton, Mo., establishes SensoryEffects International in DeLand, Fla., to work directly with international customers.

SensoryEffects, Bridgeton, Mo., creates SensoryEffects International, DeLand, Fla., which specializes in the sales and marketing of ingredients for the food and beverage industries. This arm will work directly with international customers to deliver innovative products and solutions.

SensoryEffects has grown rapidly in North America through a personalized customer service approach, and the new international export arm serves all divisions of SensoryEffects, including Flavor Systems, Powder Systems and Cereal Systems.

The team is headed by David Lee, director of international sales, with more than 32 years’ experience in the food and beverage industries, Fabiola Prahl as sales and customer development manager and Jennifer Herrera as export sales administrator.