Catering to consumers’ increased demand for almonds, the Almond Board of California’s new Web site, www.almondboard.com, showcases the commodity board’s informative tools and resources for consumers, health professionals and food professionals.
Catering to consumers’ increased demand for almonds, the Almond Board of California’s new Web site, www.almondboard.com, showcases the commodity board’s informative tools and resources for consumers, health professionals and food professionals. The Almond Board conducted extensive research among consumers to get their feedback on the site, which was developed to ensure that the end result is user-friendly and full of useful resources.
“Whether you’re a dietician looking for the latest heart-health research or a consumer trying to find a tasty almond recipe for dinner, we’ve made this site easy to navigate and the go-to source for users’ almond recipes and information,” says Shirley Horn, chief marketing officer of the Modesto, Calif.-based organization.
The site features nearly 800 recipes across all meal occasions and day parts, along with health and nutrition information, including specific research on almonds and heart health, weight management, prebiotics and antioxidants. On a link to the Almond Board’s e-store, consumers can purchase a perfect portion tin that holds a 1-oz. daily serving, or about 23 almonds, for $2 plus shipping and handling.
Additionally, the site’s craving calculator was designed to help users beat afternoon snack cravings. Plus, consumers can share their own ideas for using almonds on the “Solutions From You” page where they also can enter for a chance to win an Almond Inspiration cookbook. Finally, users can create their own profile, collect their favorite recipes and sign up to receive an almond e-newsletter.
Meanwhile, health professionals can access extensive almond medical research, including nine clinical studies on heart health and research about weight maintenance, prebiotics, antioxidants and a nutrition facts label for one serving of almonds. The section also incorporates a “For Your Patients” page, where health professionals can download tools to use with their patients. Many of these tools also are available in Spanish.
For chefs and food manufacturers, the site also offers technical information and innovative uses for incorporating almonds into the most popular food categories such as chocolate, bakery, French pastry and snacking. There are also menu trends and usage examples.
Almond Board Launches New Web Site
September 1, 2009