Bühler AG will unveil its customer service center in East London, U.K., on Feb. 25. “This is just the latest in a series of customer service centers we operate around the world,” says Colin Chaffers, Bühler Sortex director of customer service and technology. “It’s designed to enhance our customers’ experience and provide them with the facilities they need in a welcoming and comfortable environment, whether they are with us for training or to see our technology in action while testing their products.”

The 500-sq.-meter center features an applications laboratory that houses a comprehensive range of state-of-the-art optical sorting technology. “Our new facilities replicate factory conditions, and visitors can see sorting demonstrations of fresh, chilled, frozen, dry and dehydrated foods, as well as non-food commodities such as plastics,” says Chaffers.

The center also has an applications library with the results of all optical sorting samples trialed and tested in London, a fully equipped laboratory to analyze customer samples and carry out research projects, a meeting room, a customer training center and a customer relaxation area.