Benchmark Automation and KLEENLine, both part of the Pro Mach family of brands, recently announced the appointment of Eric Cruse as the new director of sales. In this role, he will provide sales leadership and strategic direction for Benchmark and KLEENLine’s North American regional sales organization.

Cruse, a graduate of Wright State University School of Engineering, has more than 10 years of extensive experience in the baking industry including material handling.  His career began as a controls engineer for Peerless Food Equipment. Most recently, Cruse served as midwest regional sales manager for Benchmark Automation.

“Eric has a proven record of success in the bakery industry, providing material handling solutions for a variety of customers,” stated Vince Tamborello, senior vice president of Pro Mach’s Material Handling Group. “His sales knowledge and capabilities have helped him connect with and relate to our customer base. With the tremendous growth opportunities in the material handling segment, Eric's leadership will have a significant impact on these divisions.”