Company: TH Foods, Inc.

Introduced: March 2018

Distribution: National

Suggested Retail Price: $3.49

Product Snapshot: TH Foods, Inc., maker of Crunchmaster gluten-free, premium crackers, has announced new products and line extensions.

“Consumers are looking for great taste that’s better-for-you,” said Kim Holman, marketing director at TH Foods. “Savory, sweet, and spicy flavors are what consumers are seeking, especially when it comes to crackers. We are excited to keep expanding on our better-for-you cracker options with new products and exciting flavors this year.”

Here are the newest products and flavors of Crunchmaster crackers that consumers can expect to see on store shelves this year:


NEW PRODUCT LINE: Crunchmaster Vegetable Cheese Crisps Made with Seven Real Vegetables and Cheese

Crunchmaster Vegetable Cheese Crisps are a better-for-you snack. They are made with seven real vegetables (spinach, kale, carrot, red pepper, pumpkin, beet, and onion), plus real cheese baked right in. They are available in three flavors: White Cheddar, Asiago, and Parmesan Romano. In addition to being gluten-free, they contain no artificial flavors or colors, 16 grams of whole grains per serving, no saturated fat, and no added sugar. It’s a tasty way to eat your vegetables!


NEW FLAVORS: Best-Selling Crunchmaster Lines Add Chile Pasilla and Aged White Cheddar Flavors

TH Foods will add two flavors to its best-selling gluten-free lines of Crunchmaster Multi-Seed and Multi-Grain Crackers. New Crunchmaster Multi-Seed Crackers in Chile Pasilla flavor are a savory snack made with real Pasilla peppers. These sweet, smoky peppers are celebrated in Oaxaca, Mexico’s culinary center and deliver the spicy flavor consumers crave. Also new are Crunchmaster Multi-Grain Crackers in Aged White Cheddar. These crackers give a classic flavor a boost with an even cheesier taste. The Multi-Seed and Multi-Grain lines now have 9 SKUs: Chile Pasilla, Aged White Cheddar, Roasted Vegetable, Sea Salt, Applewood Smoked Barbeque, Rosemary & Olive Oil, Original, Artisan Cheesy Garlic Bread, and Signature Buttermilk Ranch & Dill.


NEW FLAVOR: Crunchmaster Tuscan Peasant Crackers in Fire Roasted Tomato Basil

Crunchmaster Tuscan Peasant Crackers are crunchy, robust baked crackers with whole grains and simple ingredients with the flavor baked in. Inspired by old-world recipes, they now come in Fire Roasted Tomato Basil flavor. These gluten-free crackers take a “back to basics” approach with simple ingredients and no artificial flavors or colors. Crunchmaster Tuscan Peasant Crackers now come in four SKUs: Fire Roasted Tomato Basil, Simply Olive Oil & Sea Salt, Garlic & Italian Herb, and Rosemary.


NEW FLAVOR: Crunchmaster Protein Snack Crackers in Toasted Coconut

The exotic flavor of coconut meets the power of plant-based protein in new Crunchmaster Protein Snack Crackers in Toasted Coconut flavor. Research shows that 64 percent of consumers are trying to get more protein in their diet and 22 percent of consumers are looking for crackers with extra protein. These flavorful, gluten-free crackers are made with real coconut and 5 grams of plant-based protein per serving. Light, crunchy, low in sugar, and full of serious nutrition, they are perfect for active lifestyles. Crunchmaster Protein Snack Crackers now come in four SKUs: Toasted Coconut, Roasted Garlic, Sea Salt, and Barbeque.


SEASONAL SKU: Crunchmaster Pumpkin Harvest Crackers—Now Non-GMO Project Verified

Crunchmaster Pumpkin Harvest Crackers had an outstanding introduction when the product first came to market last fall. This year, the buzz continues with the announcement that the crackers are now Non-GMO Project Verified. Pumpkin Harvest Crackers combine real pumpkin and autumn spices with the goodness of whole grains and flax seeds. These oven baked crackers are also free from gluten, cholesterol, and saturated fat.