Top Seedz, the maker of organic, gluten-free crackers and roasted seeds, is introducing two new shapes for its signature seeded crackers—designed to better meet customer needs while maintaining the same recipe, the brand says.

The new rectangle shape will soon be the standard for Top Seedz crackers, optimized for better dipping, cleaner packaging, and an easier calorie count, the company notes. This shape shift supports enhanced production efficiency, allowing Top Seedz to meet growing demand.

Another attribute change associated with the new shape is a subtle shine on the underside of the cracker, resulting from the elimination of parchment paper in the baking process. As Top Seedz continues to scale its operations and refine production processes, it is actively exploring ways to improve and perfect the cracker's finish while also achieving its stated goals of reducing environmental impact, it says.

In tandem with the new rectangular shape, Top Seedz will soon be transitioning from its current plastic clamshell case to a more sustainable pouch format. This shift in packaging will not only reduce environmental impact but also extend shelf life, aiming to offer a better overall experience for customers and retail partners. 

"Switching to a rectangle may seem simple, but it's a big move that benefits everyone—from our production team to our loyal customers," said Rebecca Brady, founder and CEO of Top Seedz. "We've fine-tuned our equipment to keep things running smoothly and sustainably, all while keeping our ingredients 100% the same." Top Seedz is retaining its workforce during the transition, moving team members into new roles within the expanded operations.

In addition, Top Seedz is debuting a circular cracker shape designed specifically for its Grab and Go pouches—a format that aims to fit into the foodservice industry.

"These new shapes are a reflection of how we're growing smart," adds Brady. "We're improving our operations and preparing for new opportunities, all while staying true to what makes Top Seedz special—simple, clean ingredients, and bold flavor."

Consumers can now find the new shapes on the Top Seedz website and on store shelves later this year.

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