Company: Fairytale Brownies


Introduced: June 2018

Distribution: National

Suggested Retail Price: $35.95 (24 assorted flavors); $44.95 (box of 36, one flavor)

Product Snapshot: Everyone knows that a combination of nutrition and exercise is key to maintaining a healthy weight and staying fit. But on those days when a craving takes hold, where does one turn for a sweet treat? When limiting the types of snacks on the meal plan, make flavor, ingredients and calories count with 100-calorie Fairytale Brownies Magic Morsels.

Magic Morsels are bite-sized brownies – 1.5” x 1.5” – baked with premium ingredients like imported Callebaut Belgian dark chocolate, real creamery butter, farm-fresh eggs and no preservatives. They’re individually wrapped for freshness and are available in six different flavors: Original (100 cal.), Chocolate Chip (105 cal.), Caramel (120 cal.), Cream Cheese (110 cal.), Raspberry Swirl (110 cal.) and Walnut (115 cal.); and two sugar-free flavors: Sugar-Free Original (80 cal.) and Sugar-Free Walnut (120 cal.).

If you’re counting calories, Magic Morsels won’t tip the scale. With just 80 little ones in a sugar-free Original flavor, and 120 in a soft and chewy Caramel flavor, you might even reach for seconds.

“People always say, ‘I love these things, but can’t have too many,’” said Fairytale Brownies co-founder Eileen Spitalny. “But when I share with them that our Morsel size is only 100 calories and that we also have sugar-free options, they say, ‘hand them over!’”

Magic Morsels are available for purchase at as an assortment in gift boxes or in single flavors in bulk packages of 36. These little gems will stay fresh in the freezer up to six months, so if you have enough willpower or don’t share too many, they MIGHT last that long.