Company: Munk Pack
Introduced: September 2018
Suggested Retail Price: $6.99 (4-pack)
Product Snapshot: Munk Pack, maker of nutritious, ready-to-eat snacks for an on-the-go lifestyle, is proud to announce the debut of rebranded packaging for their Protein Cookie line. The new Munk Pack Protein Cookie packaging will be showcased at the 2018 Natural Products Expo East (Booth #9014) at the Baltimore Convention Center in Baltimore, MD from September 13th – 15th.
Munk Pack’s redesigned packaging embraces the brand’s adventurous nature, and highlights clear points of their Protein Cookies’ differentiations within the overall category. Understanding consumers’ evolving needs for better-for-you snack options, the front panel of the packaging features key product callouts, including plant based, gluten free, dairy free, no sugar alcohols, 18G of protein and 6G of fiber per cookie. Continuing to prioritize transparency for their customers, the new packaging has also replaced product illustrations with real product photography of the Munk Pack Protein Cookies.
“Our new packaging reflects the evolution of our brand identity, and our commitment to offering healthy, on-the-go snacks that fit an active lifestyle. As we look to continue to develop and grow the Munk Pack portfolio, the rebrand gives us a consistent platform to showcase new product developments in the plant based snack category,” shares Michelle Glienke, co-founder of Munk Pack®. “The new design better highlights our iconic chipmunk logo, with outdoorsy brown and white brand colors, as well as the nutritional attributes of our products.”
The reimagined packaging further introduces a refreshed logo in a bold font and design that prominently features the brand’s signature chipmunk, a symbol of Munk Pack’s inspiration from nature. With new, vibrant hues that make the bright colored packaging pop off the shelves, the Protein Cookies cartons also feature an updated story from the brand founders highlighting the mission and vision of Munk Pack.
A pioneer in the category as the first Protein Cookie line to be both gluten free and plant based, Munk Pack offers four fun flavor varieties including Coconut White Chip Macadamia, Double Dark Chocolate, Peanut Butter Chocolate Chip and Oatmeal Raisin Spice. All of the Munk Pack Protein Cookies are gluten free certified, vegan certified, Non-GMO Project Verified, kosher and include no soy, no dairy, no cholesterol, no trans fats and no sugar alcohols.
On the heels of brand’s new packaging announcement, Munk Pack has further embarked on a partnership with Yosemite Conservancy, the philanthropic organization dedicated exclusively to Yosemite National Park. For 2018-2019, a portion of every Munk Pack sale will be donated to Yosemite Conservancy to support their grant for the No Limits Adventure Project. Led by two pioneers in adaptive outdoor recreation, No Limits gives wheelchair-users from underprivileged communities the chance to experience the thrill of scaling granite walls and traversing rugged trails.
The new Protein Cookie packaging can be viewed at the Munk Pack booth, #9014, at the Natural Products Expo East in Baltimore from September 13th-15th. The Munk Pack Protein Cookies retail at Target in 4-packs for $6.99, and can be additionally purchased at Whole Foods, Sprouts, Amazon, MunkPack.com and more. For more information or to find a retailer near you, please visit MunkPack.com.