Company: HIPPEAS

Introduced: February 2019

Distribution: National

Suggested Retail Price: $3.49 (4-oz. bag)

Product Snapshot: Makers of plant-forward snacks, HIPPEAS Organic Chickpea Puffs is spreading the Peas & Love with two new far-out flavors: Nacho Vibes and Himalayan Happiness. Both to be debuted at Natural Products Expo West in Anaheim, CA on March 5th through 9th at Booth #4969, Exhibit Hall E.   

HIPPEAS, known for its bright yellow bag with the chickpea smile, bohemian vibe, and delicious flavors, will introduce the following two new flavors:

  • Nacho Vibes is super ‘cheezy’ and chickpea crunchy. The puffs are organic, non-GMO, gluten-free, vegan, and baked (not fried). There are 4 grams of plant-protein, 3 grams of fiber, and only 130 calories per 1oz. serving ($3.49 MSRP for the 4 oz). Nacho Vibes is currently available at Stop & Shop, Natural Grocers, King Soopers, Wegmans, Market Basket, Shaw's, Albertsons/Safeway Portland, select Walmart stores and on Amazon.
  • Himalayan Happiness is a sea salt sprinkled puff that delivers a dose of happiness, Himalayan style. The puffs are organic, non-GMO, gluten-free, vegan, baked and great solo or enjoyed with your favorite dip! There are 4 grams of plant-protein, 3 grams of fiber, and only 130 calories per 1oz. serving ($3.49 MSRP for the 4 oz). Himalayan Happiness can be found at King Soopers, Natural Grocers and on Amazon.

“We are super excited about the launch of the new HIPPEAS, flavors debuting at Expo West. Nacho Vibes is definitely ‘nacho’ average cheese puff – this snack rivals the mainstream versions, but is made with ingredients that today’s consumer really wants; organic, gluten-free and plant-based,” said HIPPEAS CEO, Joseph Serventi. “Himalayan Happiness is the chickpea puff that everybody loves, but with a sprinkle of salt. It’s the perfect vehicle for dips or really tasty alone. We’ve been working hard on perfecting these plant-based innovations with superior nutritional profiles. We’re thrilled that our fans will get to try our new flavors and encourage everyone to give ‘peas’ a chance.”

Following the launch in July 2016, HIPPEAS organic chickpea puffs are officially taking over grocery aisles worldwide. HIPPEAS can now be found at premium retailers including Whole Foods, Wegmans, Sprouts, Ahold, HEB, Shaw’s, Central Market, Safeway/Albertsons, Bristol Farms, Kroger and has recently secured distribution in select CVS, Target, Walmart and Costco locations. 

HIPPEAS invites Expo West attendees to their booth and outdoor space near the mainstage to experience the new flavors, learn about HIPPEAS expanded retail distribution and celebrate their “Peasful” Snacking Revolution!